3 of 3 people found the following review helpful
5.0 out of 5 stars
Strongly recommended for CRM/ BI professionals, 2 Feb 2010
`Data Mining Techniques in CRM' by Tsiptsis & Chorianopoulos is a must-read for modern, customer-centric corporation analysts. A remarkable reference on Data mining for Customer Segmentation, presenting methodologies, data mining best practices, along with real-world marketing applications across several industries. The practical orientation of the book is achieved through numerous data models and suitable how-to guidance.
Business analysts, marketers, information architects, business intelligence engineers will all find invaluable material presented in a stepwise, user-friendly approach. For both practicing analysts and experienced professionals this book will enrich the options towards a sophisticated customer intelligence framework.
George Krasadakis, Managing Director
Datamine decision support systems