Shop now Shop now Shop now  Up to 70% Off Fashion  Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop Kindle Shop now Shop now
Profile for Richard Bailey > Reviews

Personal Profile

Content by Richard Bailey
Top Reviewer Ranking: 6,345,338
Helpful Votes: 9

Learn more about Your Profile.

Reviews Written by
Richard Bailey

Page: 1
Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response
Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response
by Stephen Waddington and Steve Earl
Edition: Paperback
Price: £12.99

4.0 out of 5 stars Beyond Anarchy, 4 Nov. 2013
Verified Purchase(What is this?)
Brand Vandals is the follow-up to the same authors' Brand Anarchy published by Bloomsbury in 2012.

It's a good read divided into two distinct sections. Part one, written by Stephen Waddington, maps out the landscape of digital media change. Part two, by Steve Earl, describes what organisations can do to prepare themselves for the inevitable attacks on their reputation.

It's an important book for those in PR and communications - and for activists seeking to disrupt corporates and brands. My only reservation is that I'd want most readers to start with Brand Anarchy, which covers more ground. Brand Vandals is a follow-up to, not a replacement for, Brand Anarchy.

So do read Brand Vandals - but only if you've already caught up with Brand Anarchy.

Power Your Personal Brand For 2013
Power Your Personal Brand For 2013
Price: £3.59

1 of 1 people found the following review helpful
4.0 out of 5 stars This is the future, 24 Jan. 2013
When it comes to social media, people tend to be optimists or pessimists.

The optimists love the way the power of the printing press has been given to individuals and that information is no longer locked away in libraries only accessible to scholars. The pessimists point out the dangers of living our lives in public and gaining only superficial knowledge.

But there's space for realists too. We can't turn back the clock, so let's make the best use of the tools available to us.

This book by two engaging consultants applies public relations lessons to individuals. Since we're judged by what we share online, let's take care of our personal brand. We have a choice between building a positive reputation and improving our chances or finding work and getting hired - and between getting caught out and getting fired.

Advice is interspersed with case studies of prominent Yorkshire figures who exemplify these principles (the authors run a consultancy business in Yorkshire). They're young and they have lots of advice to offer, including this to social media sceptics:

"The fuddy duddies who vilify young people for sharing every intimate detail of their lives on Facebook are slowly starting to step aside and realise that this is the future."

Business Playground: Where Creativity and Commerce Collide
Business Playground: Where Creativity and Commerce Collide
by Dave Stewart
Edition: Paperback

1 of 1 people found the following review helpful
5.0 out of 5 stars Here come the Brits, 19 July 2010
What do the following have in common? Richard Branson, Dave Stewart, Mick Jagger and Mark Simmons. The answer is that the authors and main contributors to this book on creativity in business are all British.

Does this suggest that British business is more entrepreneurial than that in the US? Clearly not. Yet the focus on the music business hints at the answer. No one told Mick Jagger to get a qualification before he was allowed to perform or record music. Creativity is not fostered by a culture of tick-box qualifications and Britain still has a strong amateur culture.

Based in psychology (convergent versus divergent thinking), this book has a main premise. That adults need to unbutton, unlearn and trample on protocols in order to regain a childlike state of creativity. Picasso had said it took him a lifetime to learn to paint like a child.

The book uses games and case study examples to get this message across.

Dave Stewart's essay on the failure of the music industry to adapt to the rise of the internet is excellent - and I would have liked more on the future of innovation. For this, I recommend the work of another British writer: Charles Leadbeater's We Think.

The Business Playground

The Death of Spin (History)
The Death of Spin (History)
by George Pitcher
Edition: Hardcover
Price: £16.99

7 of 8 people found the following review helpful
4.0 out of 5 stars Anatomy of spin, 7 Nov. 2002
Verified Purchase(What is this?)
Spin has entered the lexicon in the last twenty years. This book is our guide to the trends in business, politics and society that have led to the culture of spin.
New Labour offers the author his best (and most obvious) examples, but he detects great changes in attitude to spin between the last two parliaments. Indeed, he views the year 2000 as the high water mark of the culture of spin.
At the height of the dot-com boom early that year, Martha Lane-Fox explained the high stock market valuation of her company in these words. 'It's all hype'.
The author, a former industrial editor, is scornful of the dot-com boom that fuelled the culture of spin. But as a present PR practitioner, he is not about to undermine his business.
His point is that the spin culture has led to a lack of engagement in politics and a mistrust of big business. His way forward is to engage in debate on the issues that concern consumers, investors and the electorate.
The impending debate on Britain's entry into the single currency will be a defining one in this development, he argues. And companies need to demonstrate belief in coroporate community involvement (CSR), not just mouth platitudes.
It's not all good news for those in public relations. Many of their agency functions are disappearing in the internet age - but communicators who can understand and be understood by audiences as diverse as shareholders, politicians, customers, employees and activists ('Crusties' in his word) have an important part to play.
He conculdes that we're a bored generation. We lack belief. Spin played its part in this, but proper management of issues that matter can make a difference.
Perhaps the culture of spin will come to be seen as a moment of millennium madness. If so, this moment has found its chronicler in George Pitcher.

Page: 1