What do the following have in common? Richard Branson, Dave Stewart, Mick Jagger and Mark Simmons. The answer is that the authors and main contributors to this book on creativity in business are all British.
Does this suggest that British business is more entrepreneurial than that in the US? Clearly not. Yet the focus on the music business hints at the answer. No one told Mick Jagger to get a qualification before he was allowed to perform or record music. Creativity is not fostered by a culture of tick-box qualifications and Britain still has a strong amateur culture.
Based in psychology (convergent versus divergent thinking), this book has a main premise. That adults need to unbutton, unlearn and trample on protocols in order to regain a childlike state of creativity. Picasso had said it took him a lifetime to learn to paint like a child.
The book uses games and case study examples to get this message across.
Dave Stewart's essay on the failure of the music industry to adapt to the rise of the internet is excellent - and I would have liked more on the future of innovation. For this, I recommend the work of another British writer: Charles Leadbeater's We Think.The Business Playground