Having read 'Starting your own Online Business' Startups Starting Your Own Online Business: Everything You Need to Know to Start and Run a Successful Online Business
recently, I was drawn to this book on Marketing and it's an excellent companion to it. There's no point building a business if you don't know how to Market it! The book is loaded with top tips and many of them don't involve you having to part with lots of cash to get them working, it's about being clever and knowing how, when and where to promote yourself. A must read for all start-ups!