24 of 32 people found the following review helpful
5.0 out of 5 stars
Entertaining and enlightening, 24 Mar 2010
Obliquity is the idea that approaching your goals by the most direct route might not always be the best way; and that taking a more indirect (or oblique) route can be much more effective.
Kay applies `obliquity' to everything from business to architecture, football and art, and looks not just at how we can achieve in business, but also how to find happiness in life. So the book is fascinating, not just from a business perspective, but also for anyone interested in how decisions are made and how we achieve our goals.
Kay is one of Britain's best writers on economics, and this new book is no exception. It's original, lucid, entertaining and most importantly of all, makes an extremely convincing case for a brilliant new idea. Take the oblique route to success by reading this book!