5 of 6 people found the following review helpful
5.0 out of 5 stars
Not just another Mod book, a social history., 4 Sep 2013
Have finally got round to finishing 'Mod A Very British Style' Richard Weight and I cannot recommend it highly enough. If you are only interested in Mod as a Sixties revival phenomenon that finished in say 1966/7 and had a brief flourish in 1979 then look for other titles. But and it's a BIG BUT if you believe that modernism is a breathing living culture and lifestyle relevant to today then this tome is a must. This is a intellectual scholarly work produced by a university professor giving Mod it's proper academic and historical context in current British society,from 50s Modern Jazz to Bradley Wiggins being on The Times front cover and the paper declaring Mod Rules, from 60s Italian cut suits to IKEA suites, from Northern Soul to House Music and so on. This book contextualizes how so much of our British society today is culturally modernist by nature or at very least touched by the hand of Mod. A must read for Ace Faces and Third Class tickets a like.