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Tested Advertising Methods (Prentice Hall Business Classics)
Tested Advertising Methods (Prentice Hall Business Classics)
by Caples
Edition: Paperback
Price: £9.99

1 of 3 people found the following review helpful
3.0 out of 5 stars A Bit Boring..., 27 Aug. 2009
This book is pretty boring compared to Ogilvy on Advertising.

It is the 4th revision but there is no current content...


Ogilvy on Advertising
Ogilvy on Advertising
by David Ogilvy
Edition: Paperback
Price: £11.29

0 of 2 people found the following review helpful
5.0 out of 5 stars Good Read, 27 Aug. 2009
This review is from: Ogilvy on Advertising (Paperback)
I bought this book and Tested Advertising Methods on the same day. This one is by far more interesting, a much better read. Both of those books are useful, but this one is both useful and interesting.


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