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Tariq Mahmood (Glasgow, Scotland)
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Persuasion: The Art of Influencing People
Persuasion: The Art of Influencing People
by James Borg
Edition: Paperback

4 of 4 people found the following review helpful
3.0 out of 5 stars Persuasive but not definitely!, 2 Jan 2009
Borrow from library but don't buy it. The book does not flow and it is more like an instruction manual and "do this and do that".


Influence: Science and Practice
Influence: Science and Practice
by Robert B. Cialdini
Edition: Paperback

5.0 out of 5 stars Frighteningly Insightful, 2 Jan 2009
This book is an amazing story of how humans get "hooked in". This is a must read for budding sales people and experienced sales people alike. It will truly change your perspective and make you better at what you do. I never would have thought, before reading this book, that social psychology was a science. I was totally immersed in the book from start to finish.


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