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Mr. Ewan A. Menzies (Scotland)
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The Telesales Pocketbook (Sales & Marketing)
The Telesales Pocketbook (Sales & Marketing)
by Peter Wyllie
Edition: Paperback

1 of 1 people found the following review helpful
5.0 out of 5 stars Telesales Pocketbook, 25 May 2011
First although this says telesales it is just as applicable to sales meetings. If it is telesales you want to develop this book is second to none - it might be a very small book but it will have a huge impact on your business! The basics on telesales are obvious but how often do we all apply them? Do you smile before you dial every time? Do you keep records on your calls/meetings and did you know standing up increase you conversion rate.

The book goes on through other areas including the importance of vocal skills, preparation, example scripts, complaint handling, the questioning process, target setting, getting past the gate keeper, selling to different personality types, objection resolution and much much more.

I would highly recommend this book - it will only take you a couple of hours to read and if you apply even just a few of the principles within your organisation you will see an improvement in sales conversion rates


The e-Myth Attorney: Why Most Legal Practices Don't Work and What to Do About It
The e-Myth Attorney: Why Most Legal Practices Don't Work and What to Do About It
by Michael E. Gerber
Edition: Hardcover
Price: 12.30

2 of 2 people found the following review helpful
5.0 out of 5 stars E-Myth Attorney, 25 May 2011
On the back of the success of the Original E-Myth is was a little bit sceptical that this was another author milking the same idea. However, i was recommended the E-Myth Attorney by a colleague and was not disappointed. It is one of a series of books Gerber has now written on the back of his original success and really does bring the book alive in other industries who said the original "Pie Shop" example did not apply to them.

In addition to Gerber's own creative solutions to using the E-Myth in other industries he backs it up with real live examples from legal practices he is working with. If you are a solicitor reading this be warned it is radically different thinking from where the vast majority of solicitors are now in the UK. You may not agree with his thinking, or even by angry and some aspects devaluing your industry, but I would suggest you ignore it at your peril!

I would highly recommend this to any solicitors or anyone in a service based industry. Other related books from Gerber include one for accountants and one for the medical profession, both I hear are also very good.


The E-Myth Revisited CD: Why Most Small Businesses Don't Work and
The E-Myth Revisited CD: Why Most Small Businesses Don't Work and
by Michael E. Gerber
Edition: Audio CD
Price: 21.99

2 of 2 people found the following review helpful
5.0 out of 5 stars The E-Myth Audio, 20 July 2010
Word for word as the book has written in it. Having read the book already i found this great to run through the concepts again while on the move.


The 22 Immutable Laws Of Branding
The 22 Immutable Laws Of Branding
by Al Ries
Edition: Paperback
Price: 6.29

4.0 out of 5 stars 22 Immutable laws to branding, 20 July 2010
"An expensive Swiss watch - Rolex! The ultimate driving machine - BMW!

Everyone knows these brands and what they stand for, but what makes them so memorable and so strong where others fail. The book discusses why Kodak is dying away, why Millers Miller Regular beer died and numerous other examples.

This book is a very easy read and takes you step by step through "22 laws" on branding, what to do and what not to do. These include your colours, use of advertising, the quality of the product, subbrands and the mortality of brands. There are a lot of easy to apply concepts you can use it your business but it is also clear branding is a difficult area to master as some of the biggest companies in the world have made mistakes and continue to do so.

If you are unsure what your brand stands for or want to leverage your brand to grow your business, or introduce an additional line or family to the brand you need to read this book!


Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
by W. Chan Kim
Edition: Hardcover
Price: 14.00

1 of 1 people found the following review helpful
4.0 out of 5 stars Blue Ocean Strategy, 20 July 2010
"There are many idustries that are now at saturatiojn and the competition continues to increase. The result is a fight to the death and sadly many business owners go out of business in this blood bath which the book calls the RED Ocean. The alternative is to look for a BLUE Ocean where there are many customers wating for you to meet their needs and there is no competition! Now this sounds too good to be true but the book gives examples of some of the toughest industires out there where companies have broken free from the crowds and discovered uncontested market space. The book takes you through a number of steps you can introduce to your company to have the same success as the companies in the book. Whether you are in a red ocean or an industry where there is less competition this book is a must - first class!"


Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Edition: Hardcover

5.0 out of 5 stars Selling the Invisible, 20 July 2010
"Absolutely brilliant! This book is a very easy read that you can dip in and out of. If you sell a product rather than a service, "the invisible" hold on just a minute... we all sell the invisible. Think about your before sales and after sales process and systems - these are what the customer can't see but adds great value to your service and product. The book challanges what we percieve the customer neds or wants and sugests we should give the customer what they would love!

The book covers a huge range of topics including pricing, advertising, PR, Branding and Surveys. With a focus throughout on marketing it suggests marketing is not a department but it is your business and every member of your staff should have a marketing role! This is very much in line with the mesage in The E-Myth by Michael Gerber and one I strongly agree with.

With great real life examples from companies like Federal Express, Timberland and Wal Mart it brings to life how you can apply some of the principles in your business and get big results.

One area it goes in to some detail on is pricing; where do you sit; low cost, in the middle or high cost? What great low cost companies do you know that have survived, they all eventually die like Woolworths. In the middle it is a fight for business with competitors at every turn. So how can some companies charge such high prices, read the book to find out, you will love it!


How to Understand Business Finance (Creating Success)
How to Understand Business Finance (Creating Success)
by Bob Cinnamon
Edition: Paperback

4 of 4 people found the following review helpful
5.0 out of 5 stars How to Understand Business Finance, 20 July 2010
At The Infinite Group we had been looking for an easy to read finance book to recommend to clients, and our Business Development Manager Anita VanEijndhoven found this book!

Everyone who runs a business needs to have a basic knowledge of finance and this book gives you just that. In less than 150 pages with diagrams and tables, case studies and glossary this book gives you everything you need to run a business. It helps you to understand double entry bookkeeping, supply chain management, the difference in American and British accounting terminology, financial ratios for measuring business performance, acronyms including EBITDA, DCF, IRR and of course cash flow implications of working capital!

Will you have enough knowledge to be an accountant after reading this book - certainly not, but it will give you a basic knowledge and understanding that every business owner should have to run a business.


Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money
by Robert T. Kiyosaki
Edition: Paperback
Price: 8.48

3 of 4 people found the following review helpful
5.0 out of 5 stars Rich Dad Poor Dad, 1 Feb 2009
This book is only for about 5% of the population! The other 95% of the population will hate it and not get it. They are the people who are in safe jobs, saving money everyday and looking to retire on a good pension! If, on the other hand you want to go into business, take a few risks and believe you can make a few million...well this could be worth a read! I love it!


My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration
My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration
by Rachel Bridge
Edition: Hardcover

2 of 2 people found the following review helpful
5.0 out of 5 stars My Big Idea, 1 Feb 2009
If you are thinking about starting a business, if you are a budding entrepreneur or already a successful entrepreneur or business person buy this book. Truly inspirational. Stories of how people have made it and how hard they worked to get there and the negativity of friends that they had to deal with. Great stuff!


Awaken the Giant Within
Awaken the Giant Within
by Anthony Robbins
Edition: Audio CD

6 of 8 people found the following review helpful
3.0 out of 5 stars Awaken the Giant within, 1 Feb 2009
This review is from: Awaken the Giant Within (Audio CD)
This is a very "americanized" audio book which may not be to everyone's taste in the UK, you may want to just get the book. Don't get me wrong there is some very good content, exercises and motivatinal speaches. I am aware how big anthony Robbins is around the world and was expecting more than this offered.


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