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Yassine El Ouarzazi (Brussels, Europe)
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Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
by Michael J. Berry
Edition: Paperback

5.0 out of 5 stars Clear, precise, well written, the best introduction to data mining I have read so far, 13 April 2009
No equations nor mathematical proofs, if you want those, steer away from this book. Otherwise, it is filled with clear intuitive explanations, with real-life business / social applications. I strongly recommend this book I have already bought it for several colleagues and professionals.


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