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Paul Amourdedieu

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Notes from Beijing Coffeeshop
Notes from Beijing Coffeeshop
by Jon Geldart
Edition: Paperback
Price: £10.99

5.0 out of 5 stars A great book. This is a beautiful, 22 Jan. 2016
A great book. This is a beautiful, smooth, read and provides true insights into Chinese culture. Structured from the perspective of individuals who are happy to share their personal stories - and, in turn, provide insights into a fairly complex world (for many Westerners) it provides the reader with a true and clear understanding of life in China over the last 30yrs.

It also highlights an increasing openness which must be attributed, at least in part, to the author.

Thanks - I loved this book!


Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response
Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response
by Stephen Waddington and Steve Earl
Edition: Paperback
Price: £12.38

5.0 out of 5 stars So good I read it twice!, 1 Nov. 2013
"...So good I read it twice!"

This is a book that, I believe, grows in importance with every passing day. It is essential reading - not just for students and practitioners, but also business leaders who need to understand the true potential impact (positive and negative) of digital on their business or organisation.

Brand Vandals perfectly outlines the growing expectation of the digital consumer and how they can (and do) react when these expectations aren't met. It also highlights the slow reaction by many brands and organisations, as well as the huge opportunity (and need) for improved engagement strategies.

With insights and anecdotes from a number of experts, as well as plenty of examples brands and orgs from public, private and the third sector, this book outlines the reason why communications (and, in particular, PR) now needs to reside at the board table.

I particularly enjoyed the early chapters: `How Bad Could it Get', identifying ways brands have maximised social opportunities and `Pigs & Lipstick', outlining many organisations present approach to supposed transparent communications. The latter half provides a variety of best practice approaches and solutions on offer to those of us in the world of brand-protection - excellently processed guidance!

Throughout the book, there are plenty of examples of good social and digital campaigns and insight-based approaches, as well as faux pas' from those who you would expect to have known better /to have been better prepared (some quite amusing!).

Brand Vandals is a sound investment for business leaders - definitely anyone working in the world of PR and Marketing, as well as those aspiring practitioners among you.

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N.B. Once you've read the book, you start noticing brand vandalism in action. I'm currently working on activity for two international organisations - both highly respected in their fields. Partly thanks to this book, in the past week, I've identified groups who have attempted brand vandalism against one and spotted numerous opportunities for brand vandalism against the other.


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