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Zipster Zeus (UK)

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Dead Men's Secrets: Tantalising Hints of a Lost Super Race
Dead Men's Secrets: Tantalising Hints of a Lost Super Race
Price: £4.41

3.0 out of 5 stars Intriguing and thought provoking, 19 Sep 2014
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Well it must win the award for the worst book cover I've seen in some time, but ignore that and within the book is some great, eye-opening and at times mind-boggling information that is very difficult to ignore.

Although I like to keep an open mind, I can't take on board the authors timeline though, who tries to tie everything into a biblical framework and so crams everything post-Flood into something like a 5000 year time frame. I do though accept the author's point about keeping an open mind on this and not accepting everything the scientific establishment lays down as immutable truth, so fair enough on that score.

All the same, although I reckon there is much hidden history along the lines described here and the Bible does report some of it, it fits into a much more expansive time frame. Cataclysms have happened to the human race that is clear, that it also been through civilised phases as advanced in many ways as ours previous to us [heresy of course to the established line of evolutionary culture] , and one such cataclysm has occurred relatively recently too. Jonathan Gray charts this quite comprehensively and with some verve, although the way he does it is a bit odd to my mind. The book starts with a sort of quasi-thriller narrative which is fair enough, but it then suddenly becomes basically a book of lists. All the same, despite that, a very intriguing read that will send you off on all sorts of different threads of research. Worth a look.


The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
by Ray Poynter
Edition: Hardcover
Price: £24.99

4.0 out of 5 stars Ambitious stab at getting to grips with a very dynamic and uncharted marketplace., 19 Sep 2014
Customer review from the Amazon Vine Programme (What's this?)
The mobile world is of course constantly changing and marketing across the platform is probably the hottest commercial arena there is right now, and so for those who thrive on hard information to drive their marketing strategies, reliable data is essential. And the authors of this book have ambitiously set out to provide a palette of initiatives and techniques to achieve just that.

This handbook is aimed really at corporate marketing teams and it is on the whole clearly presented with some very good pointers and intuitive programmes moulded to glean the best from mobile market research- and that of course these days includes tablets and the like, not just phones. The emphasis is very much on stepping outside of the box and taking on this whole new marketing arena on it's own terms and maintaining as a bottom line that it is an entirely different beast from those that precede it. Seems obvious really, but it surprising how marketing departments like so many others, tend towards inertia rather than new initiatives.

There is also something I think in the book for smaller scale business operations too, as it charts the changing shape of the mobile market and a range of ways to tap into it. I also reckon it's a must-read for media students who will find it a very useful book to immerse themselves in research about, well, research!

A decent achievement really considering how huge, amorphous and dynamic the mobile market place is these days and a very handy professional tool for student and sales exec alike.


Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups
Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups
by Reid Hoffman
Edition: Hardcover
Price: £16.31

4.0 out of 5 stars Clear, easy to understand but adequately detailed guide to Angel Investing, 19 Sep 2014
Customer review from the Amazon Vine Programme (What's this?)
Angel investing is all the rage now in progressive business circles and this is probably the best guide out there at the moment to what it is and how to get involved in it.

Rose does an admirably job of providing a clear, easy to understand and use book that is concise and doesn't overstay it's welcome. It does however include plenty of hard facts, some excellent case studies and very practical pointers from someone who's been there and bought the tee-shirt. All investment is a risk of course but at least if you are tempted by this area of potential investment growth, with this book you will at least be as prepared as you can be when you delve into it.


Be Brilliant Every Day
Be Brilliant Every Day
by Andy Cope
Edition: Paperback
Price: £7.69

4.0 out of 5 stars Pleasant, good humoured self-help positivity, 19 Sep 2014
This review is from: Be Brilliant Every Day (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
A neat enough little self-help book well presented with a pleasant, good humoured vein throughout. The message is anchored in positive psychology- aren't they all these days- and the admirable aim is to get rid of the down days and live on a constant high. Nice thought, entirely impractical of course and down days do actually serve a purpose of putting things into perspective to get more out of the up days, but the overall message is sound and the tools presented are valid, accessible and useful to put under your belt so that you are at least equipped to work towards having a more positive outlook than not, which needless to say makes us all happier.

So a good, digestible and entertaining self-help pep talk that you can easily carry around with you to dip into whenever you wish.


Vascular and Endovascular Surgery at a Glance
Vascular and Endovascular Surgery at a Glance
by Morgan McMonagle
Edition: Paperback
Price: £26.84

5.0 out of 5 stars Excellent addition to the series- concise but very informative with good back-up resources, 16 Sep 2014
Customer review from the Amazon Vine Programme (What's this?)
This is part of a very useful series of medical handbooks all of which are concise and easy-reference and this one is no exception. Aimed primarily at medical specialists- particularly students- they pack some punch for their size [approx 150 pages] and cover all the ground from diagnosis to treatment. The text is clear, concise but detailed and immediate and the illustrations simple and very easy to quickly absorb.

An excellent edition to the series then particularly if you are studying medicine but such is the nature of these 'at a glance' books, they are handy to have on your bookshelf for general reference if you are a medical practitioner too. Also works in tandem with a companion website which is an excellent resource. Well worth investing in.


Teach Yourself Visually Complete Mac Pro (Teach Yourself VISUALLY (Tech))
Teach Yourself Visually Complete Mac Pro (Teach Yourself VISUALLY (Tech))
by Paul McFedries
Edition: Paperback
Price: £19.03

3.0 out of 5 stars More for beginners than advanced users, 16 Sep 2014
Customer review from the Amazon Vine Programme (What's this?)
A weighty book that is pretty basic in its information and a bit of a stretch at over 500 pages for the guidance you get within it. The presentation is basic and considering the high spec nature [to say nothing of the price] of the Mac Pro and is in places remarkably rudimentary. Whatever, what is presented is explained well enough although you can't get away from the feeling it is more a beginners guide than anything else. If you are used to OSX you will probably want something a bit more advanced as this to make the most of your Mac Pro. Adequate enough though if you are new to Mac and starting from scratch.


Samsung Galaxy S5 For Dummies
Samsung Galaxy S5 For Dummies
by Bill Hughes
Edition: Paperback
Price: £11.89

5.0 out of 5 stars Excellent guide to a very powerful smartphone, 15 Sep 2014
Customer review from the Amazon Vine Programme (What's this?)
If you are someone look at your smartphone with a mix of wonder and befuddlement, knowing you are only aware of only the basics of what it can do for you, this is the book for you if you have a Samsung Galaxy.

The capabilities of this smartphone are fantastic and this Dummies book is an excellent way to get to grips with all of it's functions. The book is clearly laid out with plenty of colourful illustrations and concise, lively, easy to follow text with the usual, indispensable 'tips' thrown in regularly, which are a great feature of the Dummies series.

Can't go wrong with this guide if you have an S5 to be honest, as even seasoned Galaxy users will find something in here that the phone is capable of that they hadn't realised.


Mindfulness at Work For Dummies
Mindfulness at Work For Dummies
by Shamash Alidina
Edition: Paperback
Price: £11.89

4.0 out of 5 stars Decent enough outline of what is a spiritual rather than economic mode of consciousness, 15 Sep 2014
Customer review from the Amazon Vine Programme (What's this?)
Mindfulness is the buzz 'concept' in the world of self-help publishing these days and it was inevitable that the practise was extended to improving our employment/economic performance. All things you see these days, must be focused on making us efficient economic units.

Putting cynicism aside, this as with the majority of 'dummies' books, is a clear, energetically presented introduction to what is essentially a Buddhist, spiritual frame of reference which is aimed at coping with the clutter of thoughts that charge continually through your mind, so that you can develop a more refined form of consciousness. It's application in the workplace, as with with all areas of life, can be very useful although I'm not sure the Buddha had in mind the improved efficiency of the corporate world when he devised the concept and attendant techniques.

It's a good and on the whole successful book though and can of course be used outside of the work environment to improve your overall awareness, self-understanding and clarity of consciousness. There are some good exercises and plenty of on-line resources flagged up for you to use. If it is the first time you have encountered the concept of mindfulness, it is probably an effective gateway to you finding out more about what is an essentially spiritual rather than lifestyle/economic way of using your consciousness, which is perhaps the most useful aspect of this book. So use it as an introductory outline to the technique, then search further.


Showing Up: How to Make a Greater Impact at Work
Showing Up: How to Make a Greater Impact at Work
by Tim Robson
Edition: Paperback
Price: £10.49

3.0 out of 5 stars Reasonable enough self-help handbook in an over-crowded genre, 14 Sep 2014
Customer review from the Amazon Vine Programme (What's this?)
Reasonable enough self-help book that works through strong, contemporary metaphors and imagery to get it's points across.

The basic premise is many of us treat work as if it is like 'school that pays' and we have merely projected our early educational experiences to the workplace. That is we accept hierarchy and the commands from above without much questioning and on the whole keep our heads down, wary of innovation both in ourselves and others.

Well as would be expected, the author lays out an action plan for us to break out of this mould and become adaptable, innovative workers capable of extending the power of capital into the 21st century, with the nerve to promote good ideas with a twinkle in the eye and a spring in our step as we continually reinvent ourselves like different versions of employment software.

The book is well presented and easy to digest with some good pointers but ultimately, as with so many of them in this now overloaded genre, there is little new here. In these days of fluid capital it is of course a natural development that the cogs in the machine should be expected to be malleable and adaptable too- although the risk is of course, that you will innovate and adapt yourself out of a job if you're not careful. A increasingly common state of affairs never fully addressed in these business books of course.... so approach with a fair degree of caution and scepticism I'd say. Whatever, if business self-help handbooks are your bag and you have a gap on your bookshelves calling out for another one to fill it, this is a decent enough one to plug the space.


IOS 7 Programming Pushing the Limits
IOS 7 Programming Pushing the Limits
by Rob Napier
Edition: Paperback
Price: £29.99

4.0 out of 5 stars In-depth guide for professional app developers, 14 Sep 2014
Customer review from the Amazon Vine Programme (What's this?)
An in-depth study of iOS7 programming aimed primarily at experienced techies, and specifically app developers for devices that use this software.

So not a beginners guide- the book itself though is very well laid out with detailed but well explained chapters with plenty of pointers, ideas and sample code to play around with. The technical information is comprehensive but concise and focused, presented in a no-nonsense way that allows for an intuitive understanding and then adaption of this powerful program.

Pretty much cutting edge stuff if you are involved professionally in iOS7 development and a essential for your technical library.


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