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Meta-Luxury: Brands and the Culture of Excellence
Meta-Luxury: Brands and the Culture of Excellence
by Manfredi Ricca
Edition: Hardcover
Price: £27.00

1 of 1 people found the following review helpful
5.0 out of 5 stars Profound, bold and respectful, 9 May 2012
There's quite a number of books reviewing management models and strategic insights for luxury brands. None, however, take a step back and think, What's luxury really all about?

This is the first book I've read that provides a clear-cut answer, and is bold enough to give examples. Simple, effective and actionable as the definition of Meta-luxury is, the book is also lavish in content and perspectives. Philosophy, architecture, microeconomics, music, art, paradox - the dots are connected in an engaging and unpredictable way.

While most marketing books seem to be desperate in stripping luxury down to numbers and phases, this one celebrates it as a culture and an economy. What comes out of these pages is depth and respect - as well as breadth of thought. You won't read about Stradivari, Japanese laquer or Renzo Piano in your average marketing strategy handbook.

If you're looking for a book that tells you how to do things, don't bother. If you're looking for a book that makes you think, don't miss it - and enjoy it.


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