Profile for mr edwin stephens > Reviews

Personal Profile

Content by mr edwin stephens
Top Reviewer Ranking: 6,480,870
Helpful Votes: 5

Learn more about Your Profile.

Reviews Written by
mr edwin stephens

Show:  
Page: 1
pixel
Brand Spirit: How Cause Related Marketing Builds Brands (Business)
Brand Spirit: How Cause Related Marketing Builds Brands (Business)
by Hamish Pringle
Edition: Paperback

2 of 2 people found the following review helpful
5.0 out of 5 stars BRAND SPIRIT, 21 Jun. 2002
Cause related marketing is at last given an objective exposition in this really worthwhile book. The authors clearly map out ways forward through this sensitive area, showing many convincing examples of how cause related branding opens new doors to the consumer whilst accomplishing genuine mutuality.
An important addition to brand and marketing thinking which is well worth the price.


Brand Manners: How to Create the Self-confident Organisation to Live the Brand
Brand Manners: How to Create the Self-confident Organisation to Live the Brand
by Hamish Pringle
Edition: Hardcover
Price: £14.35

3 of 4 people found the following review helpful
5.0 out of 5 stars Brand Manners: How to create the self confident organisation, 21 Jun. 2002
I warmly commend this book to those who truly wish to make their brands "come alive " to their consumers and end users. The authors brilliantly demonstrate the need for the organisation behind the brand to behave and present itself as the embodiment of brand values.
A smooth blend of theory and case history makes for compelling reading : this is a supremely " how to " book in an area hitherto largely unexplored in branding. Excellent value !


Page: 1