9 of 9 people found the following review helpful
5.0 out of 5 stars
Good advice for all business leaders, 14 July 2012
I bought this book out of curiosity as I wanted to know how Tesco went from being a low end supermarket to a highly successful business, and the envy of its competitors. It was worth the investment. This book is extremely well written and very readable (not all business books are). Although primarily the story of Tesco's rise in fortunes, it also provides common sense advice for all businesses. For some businesses it will be more difficult to gather customer data, but we can all value our customers and staff. One of the key messages I took from this book was 'what is the noble objective of my business (Terry asked `what is Tesco for?' - page 42). This made me think about my own business and has helped me to focus on the emotional benefit to my clients rather than just the rational one. This book also demonstrates the value to customers, staff and the bottom line of good leadership. A good lesson for all leaders!