5.0 out of 5 stars
'How to Get a Job in PR' - an A - Z of breaking in and making it in Public Relations, 3 Jan. 2014
Disclaimer: I received a free copy of the ebook in return for an honest review.
With an impressive pedigree in PR recruitment and as course director of the flagship Taylor Bennett PR internship, few people have better inside knowledge and expertise than Sarah Stimson.
Packed with sound advice from Sarah, as well as tips and insights from practitioners and academics, this comprehensive book is more than just a guide to finding - and keeping - a coveted PR job. 'How to Get a Job in PR' explains exactly what Public Relations is and - equally important - what it isn't.
This long overdue guide to the PR industry, written in Plain English, is an easy read and a practical handbook for securing that first job. As well as sensible advice including CV writing, using social media in your job hunt, questions to ask at an interview and discussing salary, there are helpful chapters for when you've secured a job - from the Twenty Five Don'ts (including don't eat smelly food in the office!) to How To Resign.
Sarah takes a measured approach to the best routes into PR and it is good to see apprenticeships featuring prominently. Comparisons between in house and consultancy, as well as cultural differences that will affect how a new PR recruit fits into an agency, are particularly useful.
The book pulls no punches about what to expect once you've clinched a job. Sarah's remarks about recent graduates who fail to understand workplace etiquette are well-founded. However, follow her advice and even the newest recruit should be able to cope with an unfamiliar business environment. A full review of the book is on the Quest PR blog [...]