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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
by B. J. Fogg
Edition: Paperback
Price: 32.99

3 of 3 people found the following review helpful
5.0 out of 5 stars Fascinating Book, 18 July 2005
This was a great book. Fogg starts by defining Captology (Computers As Persuasive Technologies) and goes on to explain in depth how computers can be used to manipulate and influence our attitudes and behaviour. Whilst at first this may seem an unlikely claim, the more you think about it, the more you realise that he is correct.
The book is crammed with great examples clearly illustrating the potential for computers to be used as persuaders. Fogg also addresses the ethical implications of computers acting as persuaders and highlights some of the potential dangers that may lie ahead.
The layout and structure of the book, coupled with the number of diagrams and photos used, makes this an accessible and easy book to read that will make you a more informed and aware user. Highly recommended!


Emotional Design: Why We Love (or Hate) Everyday Things
Emotional Design: Why We Love (or Hate) Everyday Things
by Donald A Norman
Edition: Hardcover

20 of 20 people found the following review helpful
4.0 out of 5 stars Insightful on occasions, but also repetitive in places, 17 July 2005
While this book was at times fascinating, entertaining and easy to read, I believe that it was not as inspirational as Norman's classic book, The Design of Everyday Things. The first half of the book serves as a useful overview into the psychological theory of emotion and is written in simple and plain English. However, the second half of the book goes on to discuss how we may interact with robots and machines in the future and while interesting to read, it does become slightly repetitive at times.
This book is not up to the same (very high) standard as some of Norman's previous work, but is still an interesting, insightful and easy read. Definitely worth a look!


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