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Smarter Pricing: How to capture more value in your market ("Financial Times" S.)
Smarter Pricing: How to capture more value in your market ("Financial Times" S.)
by Tony. Cram
Edition: Paperback
Price: £29.99

5 of 6 people found the following review helpful
3.0 out of 5 stars OK but there are better pricing books, 19 Oct. 2006
Smarter pricing by Tony Cram is fine (and well-written) as far as it goes but is very thin - fine if you want to get an introduction to pricing but not adequate if you're looking to implement a pricing project for your company. Power Pricing by Dolan and Simon is good for the later objective - really goes into detail about the merits of different research technigues, estimating user price response, identifying differentiated pricing offers etc. Written very clearly in laymans terms.


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