Richard Branson articulates a compelling world view that makes the case for a more authentic form of capitalism. A must read for anyone who thinks that there is more to life than cash and profit delivery.
I picked up this book because I am about to do a substantial amount of business in China. While I found some of the insights useful, I thought the book focused too much on comparative history and drew some abstract conclusions.
I will also add that the book still reflected a "western view" of the world, and portrayed western culture as superior. (i.e. I don't think the book is as unbiased as it proclaims to be)