5 of 6 people found the following review helpful
5.0 out of 5 stars
One of the best business books I've ever read..and I've read lots, 11 July 2012
Really great book. Instructive and inspirational in equal measure. Illustrates the "noble cause", values, brand promises and executional capability that took Tesco from no. 2 UK grocer to no. 3 worldwide retailer in 15 years.