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4.0 out of 5 stars
Not only for designers but also for everyone, 29 Aug 2011
Jonathan Chapman aims to evoke fundamental issues and invites people to care about our real world according to different viewpoints. Rich literature from multi-disciplinary domains lead readers to analyze step by step the core of this complex ecological system.
This book gives strong impact on designers to redefine their missions and regain the responsibility to the real world. It also provides thoughtful reflections for non-designers to examine the real life.
This is an indispensable for all of you who endeavours to balance the sustainability and consumption in this world of exploding product variety.