6 of 8 people found the following review helpful
5.0 out of 5 stars
100 Things Every Designer Needs to Know About People:, 27 Oct. 2011
This book is a must for every designer, marketing or advertising professional. If you are commissioning design, to be forewarned, is to be forearmed. This book is both evolutionary and revolutionary. It is becoming harder, to find, engage and retain customers. It is even harder, if you fail to grasp the fundamental aspects of psychology, design and human behaviour.
This book is really a Pavlonian dictionary for people. Master the techniques, Susan has illustrated and your customers, clients and prospects, will be entertained as much as engaged and that is surely what we all aiming for.
I thoroughly recommend this book for anyone in the People business.