1 of 1 people found the following review helpful
5.0 out of 5 stars
Does what it says on the cover..., 5 Jan 2011
A cracking read for any online marketer that wants to get ahead. Loads of great case study examples from exciting and interesting brands and companies (it's one thing talking about the theory but it was incredibly useful to see the best practice in practice) and insightful expert interviews from marketers at the top of their game. Everything's broken down in easy to read sections that cover pretty much everything an online marketers needs to know, which are tee'd up clearly, with handy tips dotted throughout and tied off with recaps that bring it all together neatly.
Best marketing book I've read - am strongly recommending the marketing methods featured to my clients and the book itself to anyone that wants a comprehensive overview of the online marketing space