1 of 3 people found the following review helpful
5.0 out of 5 stars
Clear and Comprehensive, 4 Nov. 2011
Fusion: The New Way of Marketing presents a clear and comprehensive understanding of how the various types of social media function as individual services and a unified whole. Having had the privilege of attending one of David Taylor's training sessions, I can assure you that he just as dynamic and engaging in person as in the book. With breadth and depth, Taylor explains everything businesses and non-profit organizations need to know about social media in a direct and concise format.