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Mr. Geoffrey Newman "Geoff Newman" (England)

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Boo Hoo: A Dot.Com Story from Concept to Catastrophe
Boo Hoo: A Dot.Com Story from Concept to Catastrophe
Price: 4.68

1.0 out of 5 stars Cathartic for the writer, a misery for the reader, 16 Dec 2013
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The founders of boo crashed and burned millions. This book chronicles their how little they contributed to society but felt they were making indelible progress. The only reason to read this book is to understand what not to do.


The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
Price: 6.37

5.0 out of 5 stars Incredibly engaging and powerful, 4 Dec 2013
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Learn from other people's wisdom and avoid all the common pitfalls of IT development and operations with this incredibly clever and easy to read book. Having lead successful and failing IT projects I can really understand and empathise with the writers perspective. And even if you are very experienced, your never too old to learn better ways.


The Light Between Oceans
The Light Between Oceans
Price: 3.49

4.0 out of 5 stars Unusual topic, delicately written, 25 Nov 2013
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Thoroughly enjoyed this novel, which was darker than I had expected. Great pace with a satisfying ending. The imagery was beautiful.


Scrum: a Breathtakingly Brief and Agile Introduction
Scrum: a Breathtakingly Brief and Agile Introduction
Price: 0.77

7 of 7 people found the following review helpful
5.0 out of 5 stars Concise yet thorough, 12 July 2012
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Just been invited to project manage an IT team using SCRUM. This book clearly outlines its merits and methodolgy. I'm now very confident and excited to lead the team.


Advanced Google AdWords
Advanced Google AdWords
Price: 22.24

1 of 1 people found the following review helpful
4.0 out of 5 stars Comprehensive & Informative, 28 Dec 2010
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I was amazed that you could do so much on Google Adwords, but stunned anyone was able to be so knowledgeable and condense the information into a book.

As someone who has one year's experience on PPC I found it easy to follow, however some of the advanced Excel techniques could have done with better explanation.

Because the book covers so much I would also recommend you read Chapter 17 first as it provides an excellent overview and sets you up for the book.


The Brand Bucket: Make Your Marketing Work
The Brand Bucket: Make Your Marketing Work
by Barnaby Wynter
Edition: Paperback
Price: 12.06

3 of 4 people found the following review helpful
4.0 out of 5 stars Consisely tells you how to make your marketing work, 20 Nov 2010
The internet and consumers have changed the way marketing works. But so few marketing books have acknowledged and embraced these changes - that was until I read this book.

Initially the book explains the concepts of how marketing has changed. Similar to titles by Seth Godin, it explains how big advertising budgets and traditonal marketing methods are dead. Then the book concisely explains the central tennants of effective marketing giving a simple but powerful analogy of a bucket. Whilst the 'bucket' analogy isn't particularly sexy, I was surprised how relevant it was to everyday business.

Die hard, old school marketing bods will find this book a challenge to their convetional wisdom. But if you want to learn what really works and earn money from marketing rather than just spending it this book is a great investment.
Comment Comment (1) | Permalink | Most recent comment: Jan 1, 2011 12:25 PM GMT


Becoming an Employer of Choice: Make Your Organization a Place Where People Want to Do Great Work
Becoming an Employer of Choice: Make Your Organization a Place Where People Want to Do Great Work
by Judith Leary-Joyce
Edition: Paperback

1 of 3 people found the following review helpful
3.0 out of 5 stars Average book more about the merits of becoming an employer of choice than a how to guide, 31 Dec 2006
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Sadly this book spent most of its time proclaiming the business case for becoming an employer of choice rather than providing ideas for action. Indeed most of the virtues of becoming an benevolent employer were based on relatively little evidence and spiced up with conjecture and altruistic text. This was dissappointing as naturally I already wanted to learn how to become an employer of choice (that is why I bought the book) and just wanted clear guidelines.

Furthermore the author did deviate, providing theories on management style, time management and communication skills. These sweeping overviews of rhetoric did make me question what value it added to the book, especially given the lack of thorough analysis.

In hindsight this would be a wonderful book for a new manager as it is packed with fantastic guiding principles. However I believe if you want an action plan it may be better to read the Sunday Times list online.


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