1 of 1 people found the following review helpful
5.0 out of 5 stars
A classy book, 30 Oct. 2013
This is packed full of the best business theory. Of the 28 rules, you could read a book on each. However, this concise and wonderfully elegant book brilliantly introduces the reader to the common mistakes and fallacies that are all too present within business and outside of it. It can be read in hours but after 25 years in business it reminded me of important lessons I knew but had neglected. This should be read by anyone who, like me, likes simple and clear rational rather than a lot of boring jargon.