6 of 9 people found the following review helpful
1.0 out of 5 stars
Highly overrated, 27 Nov 2008
Announced and marketed as a breakthrough in terms of explaining Google Analytics it delivers a lot of static knowledge. Most of it you can read up logging onto Googles own websites, for example Google Analytics Conversion University. It is written in a cumbersome and dry style and obviously aimed at people who are already "in the know" but it fails to address marketers and business owners with less specific knowledge.
If you really want to understand how Google Analytics works and how it can be utilised for your own business purposes, I would recommend
Web Analytics An Hour a Day by Avinash Kaushik.