2 of 3 people found the following review helpful
5.0 out of 5 stars
Stop what you're doing, buy this book and get more from your website!, 7 Nov 2009
If you're serious about getting more for your clients or you own a website or you simply want to learn and understand how to gain a competitive advantage. Then this is Web Analytics 2.0 is a 'must have'.
We have a two mantra's in our office that we all live by: 'it's not the tools you use, but how you use them' ...along with... 'it's a science and an art'
Avinash delivers this in abundance.
Web 2.0 is taking our understanding of what customers do when visiting websites; taking this information and along with creative insight helping you understand 'what really matters' in getting the outcomes you need.
You'll learn not just how to get and know what the metrics are...but you'll discover how you' read' and take actions to get the desired outcomes that really, really matter - more sales, more enquires, more downloads etc.
What's more it's easy to pick and dive straight in. No-nonsense approach, easily digestible and has that knack that keeps you wanting to turn the page.
This book is like the bible for our team, they are actually fighting over who gets to read it next.
So, Stop what you're doing, scroll back up the screen and buy it...