5.0 out of 5 stars
Required reading, 19 Jan 2014
Short version: so good That after completing it I immediately bought the follow up Brand Vandals
Longer version: I'm a comms professional. Own a PR agency and work in house too for a major brand and, from my perspective, this book is an essential read for anyone in the profession. It articulates in a punchy and readable manner what social media now means for brands.
But I would go further. Though clearly written from a comms stance the book"s point would also make good sense for small business owners too. I've already recommended it to many of them.
An awful lot has been written about the positive power of new digital channel but very little about the dangers to reputation. If you've never give. It much thought then this is a very good place to start. Waddington really knows his stuff.