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Digital Marketing: Strategies for Online Success
Digital Marketing: Strategies for Online Success
by Godfrey Parkin
Edition: Paperback
Price: 8.02

5.0 out of 5 stars Practical in format & content, 6 Dec 2011
A very well written book. The examples used in the book show the maturity of the writer. The book is very well structured as an intro to writing strategies and plans for online marketing. Insights are shared in a very clear way, close to storytelling. You can use this book to prepare yourself for hands-on strategy thinking, but you'll certainly find some snackable quotes you can use for presentations as well. I recommand this book for curious online marketeers that want to see the bigger picture.


The Mesh: Why the Future of Business is Sharing
The Mesh: Why the Future of Business is Sharing
by Lisa Gansky
Edition: Hardcover

2.0 out of 5 stars Could have been a good blogpost, 1 Feb 2011
THE basic principle of this book works, it works well. It is no more than a closeby evolution of a world which influenced by P2P connections, ecological sharing products, the growth of CRM etc. The writer believes that the arrival of mobile will bring all of the above to a mesh that creates partnerships between businesses as well as users. This idea ,however interesting, gets repeated page after page, especially the trends surrounding this businessmodel get hammerd in so often, while the story lacks cleari cases with numbers, frameworks, evolutions etc. It could have been summarised into a good ideablog, but falls short when looking for a businessmodel or even an interesting book.


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