7 of 8 people found the following review helpful
2.0 out of 5 stars
The truth is out there....just not in this book., 7 Dec 2010
The truth is out there, but this is not it. I had high hopes when I heard about this book and read the reviews in the papers. It has failed on almost all accounts.
I was hoping to read about some large scandals or something of actual interest instead this book is a rather petty affair more interested in trying to paint IKEA and certain individuals within IKEA management as sexist, racist or incompetent.
It is disjointed and badly translated from Swedish. It contains far too many errors and nonsensical sentences for a published book and as a result it is a frustrating read. Did no one proof read it?
The author comes with zero evidence for his statements about IKEA and instead relies on anecdotes such as `I heard that Y said something not very nice about X according to B'. This is not the truth, this is conjecture.
The only redeeming part of this book was the last chapter (hence my 2 stars rather than just 1) which speaks about IKEA and their sustainably and social policies. I found his opinion on the subjects both interesting and thought provoking as I am a big sceptic of companies who claim green credentials for cost cutting measures.
If you seriously have an interest in IKEA as a company then this book might be worth a read, but don't expect it to be a good read. Get the library to get you a copy rather than waste your money on it.