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Webs of Influence: The Secret Strategies That Make Us Click
Webs of Influence: The Secret Strategies That Make Us Click
by Nathalie Nahai
Edition: Paperback
Price: £13.48

0 of 1 people found the following review helpful
4.0 out of 5 stars Interesting, comprehensive and thoroughly readable, 18 Sept. 2013
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An attractive book, with colour throughout, it is full of fascinating insights that explore almost every facet of websites designed to influence and persuade us. This is essential reading for anyone with a website ... and should be compulsory reading for website designers!


The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
by Mitch Carson
Edition: Hardcover
Price: £16.99

4.0 out of 5 stars Surprisingly comprehensive content, 18 Sept. 2013
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Mitch Carson's book not only gave a good overview of promotional products and their effective deployment in marketing but also gave a surprisingly comprehensive amount of content to help the reader apply it all to their own situation. The book makes a compelling case for the use of promo products in the marketing mix.

John Dunwell


How to Advertise: What Works, What Doesn't and Why
How to Advertise: What Works, What Doesn't and Why
by Kenneth Roman
Edition: Paperback
Price: £19.95

4.0 out of 5 stars A good reference book, 27 Jan. 2013
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Largely does what it says on the cover. The book's in two parts, the first drawing on theory and a wealth of advertising industry expertise to talk about strategy, leading on to tactics in part two. Whilst detailed, it's not exhaustive in content, and I found it slightly lacking for my purposes (guidance on leaflets & flyers) but worth the investment none-the-less.


Shopping Snowman - Printable Amazon.co.uk Gift Voucher
Shopping Snowman - Printable Amazon.co.uk Gift Voucher
Price: £50.00

4.0 out of 5 stars Printable Amazon Gift Certificates, 27 Jan. 2013
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A great last-minute gift with a range of 'card' designs to choose from, and the order process is quick and fairly easy.


Key Concepts in Marketing (Sage Key Concepts series)
Key Concepts in Marketing (Sage Key Concepts series)
by Jim Blythe
Edition: Paperback
Price: £20.22

1 of 1 people found the following review helpful
4.0 out of 5 stars Handy reference book, 15 July 2010
A handy reference book for students of Marketing, which gives concise descriptions of most of the current key concepts in an easy to read, easily understood style. Jim Blythe certainly seems to know how to write from the reader's perspective.


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