4 of 4 people found the following review helpful
5.0 out of 5 stars
What a relief...at last!!, 26 Sept. 2010
"What a relief, at last a book that talks some sense about value propositions. Value propositions are a subject area that has a lot of confusion and misinformation surrounding them. Lots of people appear to talk about value propositions when they are actually talking about a USP (unique selling proposition.)
This book fully examines the subject of value propositions and provides an invaluable guide on what a value proposition is, why you need one and what difference it makes. It is thorough, detailed and well written. The themes of the book are easy to apply and the results you should expect are well articulated.
This is a book of real substance that will really make you think about many fundamental aspects of your business that previously you took for granted. I guarantee you will look at your business with renewed vigour and enthusiasm after reading this book."