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Joseph Soueidi

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The Strategy Book
The Strategy Book
by Max Mckeown
Edition: Paperback
Price: 10.49

3 of 3 people found the following review helpful
5.0 out of 5 stars An excellent new style strategy book, 16 Dec 2011
This review is from: The Strategy Book (Paperback)
An excellent book with a new style of talking about strategy. Usually most strategy books focus on concepts and frameworks. Max guides the strategist in a very simple way in every step of the strategy process, with examples and lessons learned from real world. He points to relevant points from the field as "Reacting is as important as planning" or "Strategic thinking is underappreciated in time of stability". We live these situations in real life. I am happy to see these examples in a strategy book. I felt, while I am reading through, as my own experience is written in this book.

Joseph Soueidi, COO Ateme

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