5.0 out of 5 stars
Simple and effective - best career advice book in PR!, 4 Jan. 2014
A a book that promises to facilitate your aspirations of breaking into a career in PR this year. The fact that it is written by someone who knows the PR industry inside out is reassuring indeed. There's more than just advice on how to really understand what you are looking for in a PR career. Though mostly targeted at those wanting to break into their first job in PR, the book makes for a great read for those at Exec-Manager levels too.
Packed with excellent research based information, Sarah Stimson's book, How to get a job in PR, was launched early December last year. The advice is as practical as it can get really for anyone stepping into their first PR job. What really sets it apart than many other contemporary guidebooks is the useful first-hand inputs from senior PR practitioners as well as newbie PRs who've been in the industry less than twelve months. And, the advice just doesn't stop at landing a job but also includes guidance on dealing with the honeymoon period.
The book talks about why a scatter-gun approach towards CVs is the first step to failure, why networking is so very crucial and knowing exactly what you're applying for. Part one of the book sounds like the holy grail for anyone wanting a detailed understanding of how the PR industry operates and why all PR ultimately is Reputation Management. Cannot agree more!
Admit it, we all have been confused at some point if Financial Services and Financial PR or work experience and internship is the same thing? Well, they are not. The 180+ pages bust all the jargons, covering everything from the difference between PR disciplines and sectors, the impact of social media on PR, what PR people really do (finally I can explain this to my dad!) to answering complex questions around the need for a PR degree.
My personal favourite chapter in the book is number 10 - How to make your CV more effective. Explained in a simplistic yet pretty effective way, this includes detailed advice on issues like how to explain job hopping, which only someone with years of experience in the industry can cover off this brilliantly. So if you're thinking of getting your CV reviewed by a professional I'd recommend saving that cash and trying these solid tips first followed by an excellent template to use for writing a covering letter!
Hunting for a new job is indeed a full day's work for the unemployed. Not just graduates and first-time job seekers, even those hit with redundancy find it hard to keep up the motivation in a highly competitive market. The top ten tips in Chapter 16 come handy for those looking for a `process' to search for a new job, followed by all the details you need for when you've managed to finally secure that big interview!
The last section of the book nicely covers off the scenario where most career advice stops. What happens once you've landed your dream job? Who tells you about what to expect from employment straight after years spent at school and college? The first twelve months in a new role are the most challenging part for some, explaining why hard work doesn't end with securing the job. Oh, and how not to wind up your colleagues when you start work? Do not miss Sarah's classic `Top 25 Dont's' list that you may wish to print out and stick across the board (number one is not eating smelly food in the office so you may want to think again about taking that tuna can to work!).
Read more of the review, originally posted at [...]
I received my free copy of the ebook in return for an honest review.