11 of 11 people found the following review helpful
5.0 out of 5 stars
The inconvenient truth for marketers, 7 Jun 2010
It's refreshing to read a marketing book that puts theory aside and looks at the evidence-based learnings from some of the most successful campaigns.
The results can make for uncomfortable reading (especially if you currently manage the marketing plan) but the book is based on clear, objective and compelling research, expertly presented in way that makes it both a great read and immediately actionable. Overall, an original, impressive and insightful book that does exactly what it says on the cover - reveals how brands really grow.