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R J Adam (London United Kingdom)

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The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
by John Mullins
Edition: Paperback

3 of 3 people found the following review helpful
5.0 out of 5 stars Extremely Useful, 4 Aug 2003
John's book provides a rational framework to determine if your idea has what it takes. This certainly helps with what can often be a very emotional process. Also contains a number of practical tips on obtaining and understanding market research.


The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
by John Mullins
Edition: Paperback

5.0 out of 5 stars A must read before you start a new venture, 11 July 2003
A very useful book for anyone looking to turn their idea into a business. It provides a very practical approach to assessing an opportunity - I find myself frequently refering to it as we set up our new company.


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