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T. H. Woodnutt "Tom Woodnutt" (London)
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Good Strategy/Bad Strategy: The difference and why it matters
Good Strategy/Bad Strategy: The difference and why it matters
by Richard Rumelt
Edition: Paperback
Price: £6.99

5.0 out of 5 stars The guy's like Pulp Fiction's Mr Wolf but for the business world; essential for anyone who wants to be as strategic as possible, 3 July 2014
Simply, the most useful book for work I've ever read. The guy is like the Mr Wolf from Pulp Fiction of the business world, getting called in to take care of business by helping people reframe and solve their problem (rather than hiding bodies). Ruthlessly simple rules for thinking more strategically. No matter what field you are in, this book gives an incredibly convincing and applicable guidance for working out how to best achieve your goals. Essential reading for anyone who wants to be as strategic as they can.


It's Complicated: The Social Lives of Networked Teens
It's Complicated: The Social Lives of Networked Teens
Price: £8.54

3 of 5 people found the following review helpful
4.0 out of 5 stars Scientifically rigorous, refreshingly empathetic and useful for marketeers and parents who want to demystify the next gen., 3 July 2014
Verified Purchase(What is this?)
Finally, a book about young people that is not judgemental but properly rigorous in its efforts to understand them. Relevant to parents worried or just interested in their kids' development. As well as marketeers who want to engage the next generation more effectively. I love the fact it is so strongly empathetic to the world young people are growing up in. . .


Webs of Influence: The Psychology of Online Persuasion
Webs of Influence: The Psychology of Online Persuasion
Price: £8.99

1 of 3 people found the following review helpful
5.0 out of 5 stars Useful at work and applicable in life: A comprehensive and accessible account of psychology for designers and marketeers. . ., 3 July 2014
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An excellent compilation of psychology theory applied to digital design and marketing. This book gives strategic and tactical guidance to anyone interested in designing or simply understanding digital experiences. The theories have wider relevance to everyday life which makes it more of an interesting read than other business books....


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