3 of 5 people found the following review helpful
4.0 out of 5 stars
Scientifically rigorous, refreshingly empathetic and useful for marketeers and parents who want to demystify the next gen., 3 July 2014
Finally, a book about young people that is not judgemental but properly rigorous in its efforts to understand them. Relevant to parents worried or just interested in their kids' development. As well as marketeers who want to engage the next generation more effectively. I love the fact it is so strongly empathetic to the world young people are growing up in. . .