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Andrew Wood "Andy" (Berkhamsted, UK)

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Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business)
Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business)
by Richard Hall
Edition: Paperback
Price: £8.99

2 of 3 people found the following review helpful
1.0 out of 5 stars Not up to the job, 19 Aug 2013
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This book is nothing more than a signpost to other marketers and their products with a very liberal sprinkling of flowery quotes. It is littered with phrases such as "this person knows how to make £1 look like £10."

A completely useless phrase which is made worse by the fact that the author then doesn't explain how they make £1 look like £10.

I also found the author's style a little too edgy, aggressive and in some cases argumentative for my liking.

If you want a practical book that explains industry standard marketing techniques, do not buy this book. This book is more about blue-sky thinking and creativity, but offers no practical help in how you should run a successful marketing campaign.


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