2 of 3 people found the following review helpful
1.0 out of 5 stars
Not up to the job, 19 Aug 2013
This book is nothing more than a signpost to other marketers and their products with a very liberal sprinkling of flowery quotes. It is littered with phrases such as "this person knows how to make £1 look like £10."
A completely useless phrase which is made worse by the fact that the author then doesn't explain how they make £1 look like £10.
I also found the author's style a little too edgy, aggressive and in some cases argumentative for my liking.
If you want a practical book that explains industry standard marketing techniques, do not buy this book. This book is more about blue-sky thinking and creativity, but offers no practical help in how you should run a successful marketing campaign.