7 of 7 people found the following review helpful
5.0 out of 5 stars
No Other Generic Books Required, 8 April 2012
Im well versed in SEO and even more so now after reading this book. The authors I believe are members of SeoMoz so their credentials can be verified somewhere between the region of "Guru" and "Godlike".
Everything is covered from your basic on page optimisation (header, title, sub attributes of images and links and meta elements) alongside a very good explanation of passing link juice between pages. Right the way up to external campaigns on other sites. Dirty tricks like "Google Bowling" (refered to as something different in the book) are brushed over, but they are simply highlighting these issues to you to make you aware.
If you dont know any HTML, fear not, the book can be read from start to finish without loosing you in technical jargon. Although, if you are going for SEO on a developer level, you should be able to take techniques from this book and cook up some scripts for some awesome landing pages.
The only other books you may need after this are ones that specialise in certain techniques (such as keyword research etc). This book is primarily theory based and covers a VAST range of concepts you will need to understand. Implementing SEO is evidently difficult, as its different per site.
5/5 because it delivers exactly what I was expecting, I havent needed any other book on my shelf in regards to SEO.