2 of 2 people found the following review helpful
5.0 out of 5 stars
Excelent book on on line marketing and web analitycs, 22 Sep 2007
Avinash has written a book that covers in depth everything related with web analytics from the perspective of an user centered web management and marketing. Excelent reference book to undestand what are users doing in your web in qualitative terms not just as a "clickstream" of numbers in a list.
A must if you want to learn what web analytics really is.