2 of 2 people found the following review helpful
5.0 out of 5 stars
A great guide to employer branding, 29 April 2008
I would guess that the majority of people working on developing their organisations employer brands sit within the HR side of the business. One of the challenges for anyone from HR in starting to create or manage their organisations employer brand is getting your head around all of the marketing terminology and concepts that make up the employer brand (corporate identity vs. organisational identity, brand vs. employer brand). This book provides a great overview of the concept of employer branding and all of the components that impact on the employer brand, from internal culture through to an organisations reputation as an employer.
I found this book an extremely useful reference throughout the research, creation, launch and ongoing management of my organisations employer brand. The models were especially clear and gave the big picture on how each element of the employer brand works together.
I'd highly recommend the book to anyone (especially from the HR or engagement community) looking to get a comprehensive overview of the field of employer branding.