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Mr. Sd Ellis "SDE" (West Bromwich)

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No Such Thing as Society: A History of Britain in the 1980s
No Such Thing as Society: A History of Britain in the 1980s
by Andy McSmith
Edition: Paperback
Price: £8.99

4 of 16 people found the following review helpful
1.0 out of 5 stars Too many inaccuracies for me, 9 Dec. 2012
I browsed through a copy of this at a friend's house. The inaccuracies and spurious arguments, simply from a cursory glance, which I can remember include:

1. The accidental shooting of a 5 year old boy by Police was mentioned in the author's description of the events surrounding the Handsworth riots in 1985. Those riots were said to have a racial element. But the boy who was shot was white and not in Handsworth

2. He says the Handsworth riots seemed to start from out of nowhere. Not true, there was Police action against a motorist which started the response which escalated into riot

3. Says that the Red Wedge musicians' campaign for funds for Labour to fight the election in 1987 proves that the adage that music and politics don't mix is false, as Labour's vote share increased from 1983. I think this was more to do with getting rid of unilateral disarmament, expulsion of Militant and Kinnock's general moderate approach

4. Heysel was blamed on an angry reaction to a banner saying 'Red Animals' at the opposite end of the ground. The inflammatory aspect was Juventus fans throwing missiles

5. He says that 39 Italians and Belgians were killed at Heysel. At least one Irishman died

6. He says the Gary Oldman film The Firm was shown in 1989. It was around 1985, I reckon

7. He says that fans congregated outside Hillsborough prior to the 1989 disaster because they were reluctant to go into the stadium as there was no on-pitch entertainment. I have no idea where that came from. There were certainly other much more important causes of the bottleneck outside, in any case

8. He calls Lord Justice Taylor, who led the inquiry into the disaster a High Court Judge. The fact that he was Lord Justice Taylor shows he was a Court of Appeal judge

9. He says England lost to Germany in the World Cup in 1990. It was West Germany

10. Lastly, he cites Bernie Grant after the Broadwater Farm riots and his 'Police took a good hiding' comment. He concludes that, because Grant never condoned violence again, he was simply swept up by the events, the implication being that he didn't mean this comment.

That is not very logical.

You could say that Grant never retracted it, so stood by it, which would be much more likely.

I know that these are minor points but this is meant to be a historical account. Such inaccuracies leave its validity open to question.
Comment Comments (2) | Permalink | Most recent comment: Sep 21, 2015 12:38 AM BST

Smarter Selling: Next Generation Sales Strategies to Meet Your Buyer's Needs - Every Time (Financial Times Series)
Smarter Selling: Next Generation Sales Strategies to Meet Your Buyer's Needs - Every Time (Financial Times Series)
by David Lambert
Edition: Paperback

1 of 3 people found the following review helpful
2.0 out of 5 stars Good intentions, fails to deliver, 15 Dec. 2007
I have got a few issues with this book:

1. It states that each buyer is different and that a standard, undifferentiated approach will not work. It then provides a typography of buyer personalities.

2. What evidence is there that the Octagon Assessment (a psychological questionnaire in the book) is an accurate predictor of salespeople's behaviour during calls?

3. It uses a series of fictional stories to show how the ideas in the book improve business sales. Without real-life examples, what's the point? I could write a book on quantum physics with fictional examples of how my theories apply to the Universe.

4. Too many typos.

It seems like a poor man's SPIN Selling. If you want real up-to-date selling strategies, buy Selling Is Dead.
Comment Comment (1) | Permalink | Most recent comment: Mar 21, 2009 5:47 AM GMT

Write to Sell: The Ultimate Guide to Great Copywriting
Write to Sell: The Ultimate Guide to Great Copywriting
by Andy Maslen
Edition: Paperback

31 of 32 people found the following review helpful
5.0 out of 5 stars Best Book on Copywriting I've Read, 12 Nov. 2007
The beauty of this book is that it covers generic copywriting. The other titles tend to focus on direct marketing. That focus, along with the American style of the other authors, means you couldn't use them to shape your copywriting process. You'd simply be 'over the top' with zero credibility. I tend to use those books (by Bob Bly and Joe Vitale) as sources for the odd new idea, not as my template.

This book is split into 2 sections. Part one teaches you how to focus on your audience to make sure you write copy that pushes their buttons. Part two shows you how to write in a short, punch - and grammatically correct - manner.

It is perfect for the copy I need to write - job adverts for legal positions. It enables my ads to attract attention without using silly gimmicks that just wouldn't work.

I hope there are other books from Maslen to follow.
Comment Comment (1) | Permalink | Most recent comment: Oct 22, 2009 4:54 PM BST

The Recruiter's Almanac of Scripts, Rebuttals And Closes
The Recruiter's Almanac of Scripts, Rebuttals And Closes
by Bill Radin
Edition: Paperback

3 of 3 people found the following review helpful
1.0 out of 5 stars Absolute Joke, 5 Aug. 2007
It is so bad, it is funny. With such gems as (for cold calls): " I have [x candidate]. When would you like to meet him?"

What would YOU say if someone came on the phone and sais this to you?

The BEST is his description of the 'spin' rebuttal, whereby Radin puts a positive spin on some negative feedback from clients. As though this will make them change their mind. An example he gives is if a client comments that your candidate has bad breath. According to Radin, you then say: "At least he won't be distracted from his work by females in the workplace." And he is SERIOUS.

Possible the worst book on any subject I have had the misfortune to read. I have brought it into work for people to laugh at; it really is THAT bad.

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