5.0 out of 5 stars
An invaluable tool in the Game Designers arsenal, 30 Mar 2014
This book helps makes it easy to understand the F2P business model. Whether you've been designing games for years, or just getting started this is a must read, even if you don't plan on making a F2P game, it'll help you understand the market.
It teaches you basics that extend far beyond F2P such as Analytics and Marketing insights that can used for any digital product across the world.