I think I read the book in 2 or 3 sittings, as the style is quite simple yet flowing and the story kept me turning the pages. It is one of those books that I think of now and again, months after reading it, not sure exactly why. I picture scenes and moods and desolate islands in a not so distant future when everything will be quite different. Overall great read.
Avinash Kaushik has the amazing ability to make complex ideas simple. I find myself quoting from his book when trying to explain key concepts to colleagues. And though the book runs to 420 pages it's very accessible. I highly recommend this book to anyone who has a blog or a website or anyone interested in how the best of the best in 2007 are using online data to make sense of what people are doing on the web and how to improve their experiences.