1 of 1 people found the following review helpful
5.0 out of 5 stars
A must read!, 31 Mar. 2011
This is a fantastic book!! It gives a lot of great information and advice for anyone trying to get into the world of advertising.
The book is not only impressive but also very useful due to it being in a Q&A format -- it is interesting and helpful to see all these big-name creative directors share their experiences which gives the reader, a good insight into the good and not so good things, job hunting tips etc. The reader gets the opportunity to look into how they think and what gets them excited both in portfolios and in advertising/art/culture.
The book has also been designed very well. It has over 100 interviews - I wish there were more.