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Rolf Dobelli "getAbstract" (Switzerland)
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Building Your Business Through Export (Strategic Success)
Building Your Business Through Export (Strategic Success)
by John Westwood
Edition: Paperback
Price: 21.54

4.0 out of 5 stars Comprehensive guide to the benefits and drawbacks of exporting, 28 Sep 2012
Sales and marketing guru John Westwood's comprehensive guidebook contains all the basics on exporting, including what types of firms should export and how they can do so successfully. Exporting offers numerous benefits to healthy businesses, including the opportunity to tap into the $68 trillion global economy. Selling your products in other countries can be bafflingly complex; Westwood himself experienced complications and yet remains a proponent. Though written somewhat like a textbook, his treatise provides a useful overview for managers who are considering expansion into foreign markets. getAbstract recommends it as a good starting tool for determining if exporting is right for your firm.


Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by Ashton Kutcher
Edition: Hardcover

4.0 out of 5 stars Savvy guidebook to social media explaining how to engage online, 28 Sep 2012
Digital analyst and sociologist Brian Solis steps from the virtual world into the real world to teach companies how best to exploit social media to engage consumers, build brand equity and compete. Solis backs up his comprehensive, detailed report with exhaustive research. He does occasionally fall prey to indecipherable phrasing such as, "Inward focus now must include outward contribution." Despite these minor problems, getAbstract recommends this definitive social media guide to executives who want to stake their firms' claim in the web's vast territory.


The Stewardship: Lessons Learned from the Lost Culture of Wall Street
The Stewardship: Lessons Learned from the Lost Culture of Wall Street
by John C. Bogle
Edition: Hardcover
Price: 17.12

5.0 out of 5 stars Impassioned plea for a return to stewardship on Wall Street, 28 Sep 2012
Why did the 2008 financial crisis occur? What steps must regulators and banks take to avoid similar disasters in the future? And how can individual investors protect themselves? Securities industry leader John G. Taft provides some thought-provoking answers to these questions and more. As the CEO of one of the US's largest full-service investment, advisory and wealth management firms and as a chairman of the Securities Industry and Financial Markets Association, Taft offers an insider view. His position lends authoritative heft to his admonition to Wall Street: Make stewardship of your clients' interests your primary mission. By extension, he exhorts everyone to take responsibility for safeguarding the Earth's future. Though Taft's treatise is, in some ways, a fiduciary reiteration of familiar, sound advice - be nice to everybody - getAbstract recommends his thoughtful, knowledgeable and impassioned appeal for professional and personal accountability. It's a call to arms no one can afford to ignore.


Winning the Story Wars: Why Those Who Tell and Live the Best Stories Will Rule the Future
Winning the Story Wars: Why Those Who Tell and Live the Best Stories Will Rule the Future
by Jonah Sachs
Edition: Hardcover
Price: 17.99

3 of 3 people found the following review helpful
5.0 out of 5 stars Engaging revelations about the great story behind every great message, 25 Sep 2012
In the often superficial, deceptive world of marketing and advertising, social innovator Jonah Sachs is an individual with a conscience. Sachs is quite fond of his industry and acknowledges gaining considerable financial reward from it. He also represents a growing contingent of smart, successful businesspeople who recognize the predicament of a society obsessed with consumption and plagued by overabundance. Sachs's engaging work is a call to arms for anyone who works to influence consumer choices. He believes that marketing built on morality and honesty - instead of on falsehoods and manipulation - can be persuasive and inspirational. The second half of his treatise offers step-by-step instructions for identifying your organization's core values, formulating a branding strategy and writing a meaningful, memorable story. Whether you embrace Sachs's approach or dismiss it, getAbstract recommends his well-reasoned point of view to those intrigued by the power of transformative thinking and the enduring reach of brands.


Paper Money Collapse: The Folly of Elastic Money and the Coming Monetary Breakdown
Paper Money Collapse: The Folly of Elastic Money and the Coming Monetary Breakdown
by Detlev S. Schlichter
Edition: Hardcover
Price: 26.99

1 of 1 people found the following review helpful
5.0 out of 5 stars Analytical Austrian-school argument for why paper money economies are destined to fold, 25 Sep 2012
The sky is falling, and so are the dollar, the pound and every other currency not linked to an independent, immutable source of value, like gold. So says economist Detlev S. Schlichter, who steps articulately into the middle of the Keynesian-Monetarist divide by inserting Austrian-school economics into the mix. He argues that paper currencies are just devices governments use to rule economies and that money is literally not worth the paper on which it's printed. It's a controversial and grim opinion, grimly and artfully delivered. Schlichter is a strong writer who isn't shy about advocating a radical perspective. Though he's somewhat given to self-reference and emphatic repetition and - in his passion - even harps a bit on his concerns, getAbstract considers Schlichter's contrarian take on currency and fiscal policy a highly thought-provoking read for goldbugs or for those who seek alternative views of contentious economic times.


The Definitive Guide to Business Finance: What Smart Managers Do with the Numbers (Financial Times Series)
The Definitive Guide to Business Finance: What Smart Managers Do with the Numbers (Financial Times Series)
by Sir Richard Stutely
Edition: Paperback
Price: 22.97

1 of 1 people found the following review helpful
5.0 out of 5 stars Thorough - and thoroughly entertaining - introduction to the basics of business finance, 21 Sep 2012
You'd expect a book on business finance to be dry, dull and soporific - that is, a great cure for insomnia. Well, wake up, because Richard Stutely's manual on numbers for nonfinancial managers blows a bracing gust of fresh air into a stale subject. The business expert's witty asides, funny anecdotes and tongue-in-cheek approach make for a relatively painless introduction to the basics of number crunching. More important, he focuses on making sense of figures and data and on applying the knowledge they provide. getAbstract suggests this instructive guide to new managers who seek a primer on business finance; business students who need a comprehensible revision aid; seasoned nonfinancial executives, who will refer to it again and again; and novice business owners, who'll find that its easy-to-use layout really helps make the material accessible.


Adaptability: The Art of Winning In An Age of Uncertainty
Adaptability: The Art of Winning In An Age of Uncertainty
by Max McKeown
Edition: Paperback
Price: 10.49

1 of 1 people found the following review helpful
4.0 out of 5 stars Strategic explanation of winning by adapting, 18 Sep 2012
Organizational success and failure can be reduced to one thing, or so argues management consultant Max McKeown in his scientific and cultural look at adaptability around the globe and through the ages. If groups can't change and adapt appropriately, they can't succeed. McKeown offers case studies from companies you know, such as Starbucks, providing insight into familiar story lines. Some of his other examples aren't as famous but are just as compelling: He looks at civil war in Liberia, computer game development and Italian bureaucracy to flesh out his 17 rules (which would be just as good without those few swear words) for adapting and, thus, succeeding. McKeown's rules are eye-catching, but they don't always connect smoothly to the stories or to a plan of action. As such, some of the book works better as a history of adaptability than as a manual for acquiring that skill. Still, an eager reader can tease out techniques and ideas for becoming more adaptable, and McKeown offers warm, inspirational tales that provide general road maps for successful adaptation. getAbstract believes leaders of companies small or large looking to motivate their employees or themselves will find value here.


The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
by Chris McChesney
Edition: Hardcover

2 of 3 people found the following review helpful
5.0 out of 5 stars Practical framework for implementing corporate strategy, 17 Sep 2012
Strategy without an effective method of execution is worthless, no matter how good it looks on PowerPoint. Chris McChesney, Sean Covey and Jim Huling - all FranklinCovey consultants - provide managers with a process for realizing "wildly important goals." They offer a simple yet effective four-step formula for execution, from goal setting to application and accountability. Although the concepts are basic, the clear instructions for implementation make this book a standout. Unfortunately, some of the content verges on being too promotional of FranklinCovey's training, services and products. Setting this foible aside and focusing on the good stuff, getAbstract recommends this clear strategy manual to all business leaders.


Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships
Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships
by Clive Johnson
Edition: Hardcover
Price: 23.51

5.0 out of 5 stars Expert guidebook on workplace conflict management, 17 Sep 2012
Office disagreements that become prolonged disputes can be frustrating to resolve. Mediation sessions can last for hours or days. During these sessions, participants may attack each other, curse the mediator or act in other unpleasant ways. Conflict resolution specialists can apply alternative dispute resolution methods to settle disagreements that might otherwise move to the courtroom. Mediators Clive Johnson and Jackie Keddy comprehensively detail the best practices for conflict management and resolution and provide knowledgeable advice about putting these concepts to work. getAbstract recommends their tactics to HR managers, front-line managers and others who must squash office squabbles before they turn into protracted battles.


No B.S. Sales Success in the New Economy
No B.S. Sales Success in the New Economy
by Dan S. Kennedy
Edition: Paperback
Price: 8.77

4.0 out of 5 stars Successful sales techniques for today's tough customers, 13 Sep 2012
Today's customers want excellent customer service and great value, and they won't tolerate an ordinary sales experience. Multimillionaire salesman Dan S. Kennedy shows you how to sell your product or service to difficult customers. He covers effective selling techniques, such as using testimonials and offering free products with a purchase. He emphasizes really listening to your customers because - directly or indirectly - they will tell you what they need. Although this treatise doesn't break much new ground, Kennedy offers a helpful compendium of solid sales advice. getAbstract recommends it to salespeople hoping to improve their numbers, and to service providers and professionals, from doctors to mechanics, plumbers and dog trainers, especially the ones who don't know how to sell.


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