Profile for Rolf Dobelli > Reviews

Personal Profile

Content by Rolf Dobelli
Top Reviewer Ranking: 507
Helpful Votes: 7306

Learn more about Your Profile.

Reviews Written by
Rolf Dobelli "getAbstract" (Switzerland)
(TOP 1000 REVIEWER)    (REAL NAME)   

Show:  
Page: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11-20
pixel
The Daily You: How the Advertising Industry Is Defining Your Identity and Your World
The Daily You: How the Advertising Industry Is Defining Your Identity and Your World
by Joseph Turow
Edition: Hardcover
Price: £20.00

4.0 out of 5 stars Intriguing report that lifts the lid on the ad industry's secret data barrage, 20 Dec. 2012
You can read this book two ways, depending on your perspective: If you are a marketer or businessperson selling goods or services, you can marvel at the skill and genuine cleverness with which media buyers and associated digerati companies have mined Internet connections to get beneath the skin of today's consumers. As a result, they are getting ever closer to the marketers' Holy Grail - the ability to target advertising to the right individuals and avoid waste. After all, people like receiving relevant ads, special offers and discounts, don't they? On the other hand - and this is the perspective of author Joseph Turow, professor of communications at the Annenberg School at the University of Pennsylvania - this style of marketing leads to discrimination: Marketers' favored consumers get better offers. Most people have little understanding of the law and find corporate privacy policies opaque. Turow explains (perhaps sometimes with too great a density of detail and jargon) that the public has had no choice in these developments. What if, he asks sagely, atomized advertising to individuals leads to a greater fragmentation of society and - as a side effect - undermines the economics of mainstream media, which are vehicles for bringing society together? getAbstract recommends his meaty exposition of one of the great dilemmas facing the information society.


The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)
by Noam Wasserman
Edition: Hardcover
Price: £24.95

1 of 2 people found the following review helpful
5.0 out of 5 stars Smart, complete guide to entrepreneurship, 20 Dec. 2012
Most people admire self-made men and women - the Bill Gateses and Anita Roddicks who establish successful companies and reap a multitude of rewards. However, the path to start-up success is fraught with roadblocks, detours, washouts and dead ends. Harvard Business School professor Noam Wasserman identifies the common "founder's dilemmas" and details their short- and long-term consequences. More specifically, he exposes the tacit tension that exists between creating wealth and maintaining control. This isn't a quick read; it's an in-depth, intelligent analysis based on 10 years of extensive research. At times, you may find yourself wishing for a bullet-point list. Yet getAbstract encourages would-be founders, entrepreneurs and venture capitalists to keep reading: You'll find Wasserman's insights and solutions well worth your time - and they may make the difference between your start-up's success or failure.


Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence (Microsoft Executive Leadership Series)
Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence (Microsoft Executive Leadership Series)
by Rick Marcet
Edition: Hardcover
Price: £26.99

5.0 out of 5 stars Detailed manual for developing a win/loss review program, 20 Dec. 2012
This exceptionally focused book concentrates on the value of generating win/loss reports to improve sales by making full use of the knowledge your salespeople learn in the course of their work. For some readers, the book's focus may seem a little insistent, since author and sales productivity expert Rick Marcet explains and argues for every step of the process. For others, his continued clarity, emphasis and focus will be reassuring. Either way, Marcet gives readers a professional tool for improving their sales results by collating better "business intelligence" from the front lines and learning from its lessons. getAbstract finds that this manual could make several kinds of readers feel like winners, including salespeople, sales managers, product line managers and anyone interested in applied knowledge management.


The Face-To-Face Book: Why Real Relationships Rule in a Digital Marketplace
The Face-To-Face Book: Why Real Relationships Rule in a Digital Marketplace
by Ed Keller
Edition: Hardcover

5.0 out of 5 stars Person-to-person approach to social marketing, 20 Dec. 2012
Facebook and other social media outlets have become ubiquitous tools for marketing. However, Ed Keller and Brad Fay, co-founders of the Keller Fay Group, a market research firm, challenge the effectiveness of these social modalities, arguing that face-to-face contact, word of mouth and other offline tools are more effective social marketing approaches for driving sales success. Citing their extensive research, the authors show that most brand conversations happen offline and that when firms shift their marketing focus to Facebook, sales generally fall. Keller and Fay seem to discount social media's positive attributes for most of the book, but they find a balance by the end, acknowledging that promoters should use offline social marketing in conjunction with today's powerful online tools. getAbstract recommends their study to marketing executives, social media experts and communications personnel. You don't need to close your firm's Facebook page - but you may want to rethink how you handle social marketing.


The Public Innovator's Playbook. Nurturing bold ideas in government.
The Public Innovator's Playbook. Nurturing bold ideas in government.
by William D Eggers
Edition: Paperback

5.0 out of 5 stars Flexible processes for encouraging innovation in public administration, 20 Dec. 2012
People don't usually associate creativity and innovation with government and bureaucracy, but William D. Eggers, executive director of Deloitte's Public Leadership Institute, and economist Shalabh Kumar Singh say a public agency can be as innovative as any private company. Innovation is a discipline, like budgeting or planning. If innovation is not a core value in your organization, you're missing the major ingredient you need to survive the shifting challenges of public administration. Referring to nimble private, public and nonprofit organizations, the authors explain innovation-building processes even big agencies can implement. Helpful infographics illustrate their concepts. getAbstract recommends this solid workbook to public agency leaders (especially new ones) and to other executives who want to harness the power of good ideas.


The Differentiated Workforce: Translating Talent into Strategic Impact
The Differentiated Workforce: Translating Talent into Strategic Impact
Price: £21.59

5.0 out of 5 stars Meaty HR manual on the strategic use of talent, 20 Dec. 2012
Most firms agree that their employees are their "most important asset," but few firms use their people strategically in today's "war for talent." When you "differentiate" your workforce, you develop your best employees to fulfill your company's strategic goals. Your job as a manager is to deploy talent as you would any other strategic resource - because that's what it is. So instead of using across-the-board spending to educate and develop all workers, you are more likely to realize your strategic goals if you allocate more resources to develop the people with the highest potential. Differentiating means identifying the right employees to "train harder and advance faster." Brian E. Becker and Mark A. Huselid (who co-wrote The HR Scorecard) and Richard W. Beatty (their co-author on The Workforce Scorecard) explain why a differentiated workforce strategy is crucial. Then they outline a step-by-step process for identifying which employees have strategic talent and for managing them to achieve your company's goals. getAbstract recommends their tactical approach to workforce management to business owners and human resources professionals who are eager to make strategic use of their troops.


The Skilled Facilitator: A Comprehensive Resource for Consultants, Facilitators, Managers, Trainers, and Coaches
The Skilled Facilitator: A Comprehensive Resource for Consultants, Facilitators, Managers, Trainers, and Coaches
Price: £20.27

1 of 1 people found the following review helpful
4.0 out of 5 stars Effective, in-depth tool for facilitators, 20 Dec. 2012
Organizational psychologist Roger Schwarz understands people. He knows how they think, why they act as they do and how to encourage them to engage more productively as a group. He uses these insights to direct you through a series of meaningful, detailed steps you can utilize to run more effective and productive meetings. Schwarz illustrates these steps with numerous charts and highlights most lessons with a generous number of realistic dialogues. To help you become a better facilitator, he explains how to establish meeting ground rules and handle challenging participants. He also shares tips on how to set up the room, how to start and conclude each meeting, and how to engage participants in evaluating a meeting. Most important, he encourages you to look honestly at your thoughts and actions to improve your facilitation techniques. The book is sometimes repetitive and perhaps overly rich in psychological jargon, but getAbstract finds that it contains valuable wisdom that will help any facilitator become more effective.


Mass Career Customization: Aligning the Workplace With Today's Nontraditional Workforce
Mass Career Customization: Aligning the Workplace With Today's Nontraditional Workforce
by Cathleen Benko
Edition: Hardcover

5.0 out of 5 stars A new way to approach the corporate ladder by seeing it as a lattice instead, 20 Dec. 2012
The American workforce has changed dramatically since the 1960s. Today, only 17% of households consist of a father who works and a mother who stays home, challenging the underlying assumptions behind workplace success. How can companies attract and retain an ever-shrinking pool of skilled talent just as employees are redefining what it means to fit work into life and life into work? Deloitte executive Cathleen Benko and former executive Anne Weisberg say companies must abandon the traditional notion of a corporate ladder - on which you can only go up or step off - in favor of a new metaphor, the "corporate lattice," which views career paths across a grid - instead of a ladder - allowing for growth along varied paths. getAbstract recommends this book's solutions to senior managers and strategists charged with attracting, retaining and advancing a highly productive workforce, to those stuck on or off the corporate ladder, and to those who guide employees through career transitions and growth.


Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
by John Edson
Edition: Hardcover
Price: £18.94

5.0 out of 5 stars Stylish guide to the design aesthetic at Apple, 20 Dec. 2012
The heartbeat of Apple's success is deep reverence for design. The late CEO Steve Jobs had a vision for Apple that included using design to create "insanely great" products to wow customers and provide an exceptional user experience. That's why people wait in line for days to be the first to own the newest iPhone or iPad. It's also why the company is a runaway financial success. LUNAR president and designer John Edson examines the seven design precepts underlying Apple's success and explains how to apply them to your business. Edson regales readers with first-hand experiences and provides an inside look into Apple. If Apple were to design a book, it would look like this beautiful volume, with its clean white cover, glossy stock and elegant typeface. getAbstract believes designers and business managers should embrace and learn from Edson's report on Apple's successful devotion to design.


The Audit Society: Rituals of Verification
The Audit Society: Rituals of Verification
by Michael Power
Edition: Paperback
Price: £26.09

1 of 1 people found the following review helpful
4.0 out of 5 stars Thoughtful analysis of audits and accountability, 20 Dec. 2012
Why are individuals willing to live in an "audit society" where almost everything is checked? Perhaps they accept such monitoring because few folks would want to live under the opposite conditions, where nothing is checked. People want to know that their planes can fly, their banks won't fail and their food is safe. Thus, auditing has become ubiquitous - but does it exist only for its own sake, or does it have intrinsic value? Does it help, hurt or control society? In this reprint of his original 1997 work, accounting lecturer Michael Power explains how auditing has come to permeate the social, political, corporate and economic worlds. His short text is often a hard, dense read, but he'll broaden your understanding of auditing beyond the numbers in a ledger: Auditing, he teaches, underpins many facets of society and involves crucial questions of trust. getAbstract believes accountants, auditors and those who hire them will find this work particularly relevant, but those seeking deeper knowledge of professional practices and of how society works also will be intrigued.


Page: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11-20