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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
by Mark Earls
Edition: Paperback
Price: 9.09

4 of 5 people found the following review helpful
3.0 out of 5 stars A bit of a disappointment..., 27 July 2010
"Although there were a few interesting things, this was a bit of a disappointment considering all the positive feedback this book has been receiving. Firstly, the book is longer than it could be mainly due to far too many examples through which the author is trying to prove his thoughts (was the rather long baseball example towards the end really necessary to show that we should work as a team??). Secondly, the style of writing was quite similar to university dissertations - too many quotes of someone else's thoughts, absence of clarity, too long (and often off-topic) descriptions of otherwise straightforward points. Thirdly, the book's main point that our behaviour is influenced and shaped by interaction with others is nothing new; the author just gave it a new name. I also lacked examples of the successful implementation of the herd theory by businesses. If you are not sure whether you want to immerse yourself in this book, just check the very handy conclusion which will help you decide. "

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