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johnjhogan "John Hogan HoganHospitality HospitalityEducators" (Phoenix AZ USA)

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Hotel Success Handbook - Practical Sales and Marketing Ideas, Actions, and Tips to Get Results for Your Small Hotel, B&b, or Guest Accommodation.
Hotel Success Handbook - Practical Sales and Marketing Ideas, Actions, and Tips to Get Results for Your Small Hotel, B&b, or Guest Accommodation.
by Caroline Cooper
Edition: Paperback
Price: £12.95

2 of 2 people found the following review helpful
5.0 out of 5 stars A Solid Primer of Marketing & Sales Tips for the Small Hotel, 21 Feb. 2011
Caroline Cooper and Lucy Whittington from the United Kingdom have compiled an easy to read book of practical marketing and training ideas that target smaller hotels, B&Bs and inns. The book offers balanced suggestions on both traditional and online marketing and receives excellent reviews from a range of hospitality professionals in its opening pages.

There are 11 chapters that flow well:
Chapter 1 addresses the traditional product, identifying your probable customer base
Chapter 2 provides the foundation of developing a marketing plan and defining your competitive difference
Chapter 3 reviews the fundamentals of what is essential in website development
Chapter 4 offers a range of communication and promotional ideas for both online and traditional marketing
Chapter 5 discusses the importance of establishing value in offerings
Chapters 6 and 10 identify specific action steps for maximizing online promotions and collaborations in technology
Chapters 7 and 9 review traditional marketing options and the need to present a "high touch" approach
Chapter 8 includes an overview on the importance of networking
The final chapter closes the loop with setting goals, creating the Hotel Success Plan and getting started

Their site @ hotelsuccesshandbook provides additional Success Tools and Tips

It is becoming more complicated to market and operate a smaller property and these two professionals have combined their background and experience to provide a a resource that delivers practical advice that one can use immediately.

As always, feedback or comments are welcome

John J Hogan
HospitalityEducators
HoganHospitality


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